Skip to content

Great Companies Are Not Afraid To Pivot

August 22, 2011

In physics, a pivot is defined as the swing point of a rotational system. In the startup world a pivot is an adjustment in business strategy, plan or focus. Generally, a startup pivot is a survival move made necessary when the original plan fails to work. More and more, pivots are occurring during iteration soon after launch or even during development prior to launch.

Founders of startups should not be afraid to pivot. Doing so is less a sign of weakness and more an indication of shrewd awareness of the right formula to assure success. Several startups achieved amazing success soon after pivoting, including Twitter, Groupon, Turntable.fm and Fab.com.

About these ads
One Comment leave one →

Trackbacks

  1. ITs pivot point

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 39 other followers

%d bloggers like this: