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Be Authentic

March 1, 2010

Well, it’s the first Monday of another month and time for startup tip

Startup Tip #3 – Be Authentic!

The dictionary defines authentic as conforming to or based on fact, original, truthfulness of origins and sincerity.

All too often, startup entrepreneurs want to talk about blue sky and concepts. It is tempting to focus on these topics, but it is better to focus on the present, not the future.

Being authentic means being honest about the present. It may not be as sexy or fun to talk about the present, but sources of funding, investors and partners will respect you for being realistic.

If you’re unsure as to your ability to deliver, don’t make promises your cannot keep. If you talk about future events, qualify the comments by indicating they are speculative and describe the risks and hurdles. This will show you are realistic and credible. Understand the difference between a claim and a result. Claims generally involve future blue sky events. Results are past or present occurrences based in fact and reality. Stick with results as much as possible and you will be authentic and credible.

A good exercise is to listen to Google’s and Twitter’s founders on YouTube. These founders talk about what they have accomplished more than what they plan to accomplish.

Reputation is everything

If you fail to be authentic, you will fail in most everything you do.

If you are authentic, you will go very far and achieve your goals.

Be Authentic!

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