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Digital Schmigital – Polaroid Makes A Comeback!

March 30, 2010

Two years after the death of Polaroid instant film, a group of photographers and engineers from the Netherlands announced the rebirth of Polaroid instant film. Known as The Impossible Project, the group announced black & white film for SX-70 and 600-series cameras. Cost: $21 for eight photos. Color film will be available in a few months.

The new film is not the only star – Music’s hottest star, Lady Gaga has been signed to a long-term contract by Polaroid to help market its re-emergence. In her new music video, Telephone, Lady Gaga snaps a Polaroid photo of Beyonce.

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