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WordCamp San Francisco – May 1, 2010

April 25, 2010

WordCamp San Francisco 2010 will take place on May 1, 2010 at the Mission Bay Conference Center at UCSF, 1675 Owens Street.

Here is the current line up of impressive speakers. We’re told that more speakers will be added prior to the event.

Matt Mullenweg

Matt is the founding developer of WordPress, the open source blogging software that runs millions of sites around the world. In 2005, he started Automattic, the company behind, Akismet, Gravatar, bbPress, IntenseDebate, and BuddyPress. Matt lives in San Francisco and has a crush on Audrey Hepburn in Breakfast at Tiffany’s.

Jane Wells

Jane will present “User Experience the WordPress Way.”

Jane is the user experience lead for WordPress, and has worked in the web industry for 10 years. She is often on the road, meeting WordPress users to incorporate their feedback into each new version. In between WordCamps, she tries to find time to restore her 1968 Austin-Healey Sprite. Jane is a former San Francisco resident. Her first computer was a Commodore Vic-20.

Scott Berkun

Scott will present “The Future of WordPress.”

Scott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation, and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes Magazine, The Economist, The Washington Post, Wired Magazine, National Public Radio, and other media. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his surprisingly popular blog,, and tweets at @berkun.

Daniel Cook

Daniel will present “Office Hero and How It Could Apply to WordPress.”

Daniel Cook is a veteran game designer who runs the popular game design website He writes extensively on the techniques, theory and business of game design. He currently works at Microsoft, was a professional illustrator in his youth and managed to collect both a degree in physics and an MBA. His most recent project, Ribbon Hero, turns Microsoft Office into a social game.

Michael “Mitcho” Erlewine

Mitcho will present “Abstracting Your Code.”

Mitcho (Michael Erlewine) is a linguist, coder, and teacher in Somerville, MA, whose work lies at the intersection of the internet and human language. He is the developer of the popular Yet Another Related Posts Plugin and HookPress, developed After the Deadline for Firefox for Automattic (the company behind, and has spoken at WordCamp Boston and WordCamp Tokyo. He has previously worked at Mozilla Labs and has been a Fulbright scholar in Taiwan. He is currently a PhD student in linguistics at MIT.

Karl Fogel

Karl will present “Bodysurfing the Blogosphere: How an Audience-Distributed Film Won Big.”

Karl Fogel is an open source developer, author, and copyright reform activist. After working on CVS and writing “Open Source Development With CVS” (Coriolis, 1999), he went to CollabNet, Inc as a founding developer in the Subversion project. Based on his experiences there, he wrote “Producing Open Source Software: How to Run a Successful Free Software Project” (O’Reilly, 2005). After a brief stint as an Open Source Specialist at Google in 2006, he left to found He now works at Canonical, Ltd and at, and writes and speaks regularly on copyright, open source, and the application of open source principles to areas outside software. His home page is

John Ford

John will present “Living with Our Computers (& Keeping it Healthy).”

Is it a bird? A plane? It’s John Ford! Don’t be fooled by the fact he’s traveled to 30+ countries (and counting) for work and pleasure. How DOES he do that? Simple. He started programming full-time in 1998, and in 2005 he figured out how to use WordPress to help pay the bills. In his spare time John spreads his demystify the web philosophy through community presentations and workshops. Want to catch John away from his computer? Good luck. Recent sightings have included early morning gym sessions, mountain bike trails with lots of jumps, and DJ lessons deep in the heart of the city that never sleeps. John likes to sleep, though, when he’s passing through his downtown Greensboro, NC, home.

Vanessa Fox

Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience at and provides authoritative search-friendly design patterns for developers at She’s also an entrepreneur-in-residence with Ignition Partners, Contributing Editor at Search Engine Land, and host of the weekly podcast Office Hours. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search and was instrumental in the alliance of Google, Yahoo!, and Microsoft Live Search. She was recently named one of Seattle’s 2008 top 25 innovators and entrepreneurs. Look for her book Marketing in the Age of Google in early 2010.

Niall Kennedy

Niall Kennedy built his first website in 1993 after converting a HyperCard and LaserDisc presentation into HTML and video interchange formats. He co-organized the first WordCamp SF in 2006. Niall’s work has scurried down a crater on Mars, helped geeks find the cheapest Palm Pilot, indexed millions of bloggers minutes after publication, attempted to predict the financial future, re-imagined television, and connected the social web. He currently works as a consultant reinventing industries for the social web. Niall is the project lead for the VideoPress video hosting framework powering video sharing on, self-hosted WordPress, and an open source framework available under GPLv2.

Scott Rosenberg

Scott is a cofounder of and author of “Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters” (2009) and “Dreaming in Code” (2007). At Salon, Scott served as technology editor and later managing editor. He also started the Salon Blogs program in 2002, where he began his own blog, and conceived and prototyped the Open Salon blogging community.Today Scott works as founder and director of, a service for reporting errors in media coverage. He blogs at and can be found on Twitter as @scottros.

Joseph Scott

Joseph will present “Writing Responsible Plugin & Theme Code.”

Joseph is a California native, living in Utah with his wife and children. He got hooked on email when it meant dialing into a BBS with a 2400 baud modem and ended up memorizing way too much of the AT command set. Access to the Internet changed all that and going to work for an ISP cemented that shift. It also exposed to him to the world of open source, starting with FreeBSD in 1996. From there he spent a number of years in IT doing a little bit of everything. Joseph joined Automattic in 2007, where he focuses on WordPress APIs (XML-RPC/AtomPub), realtime-ish updates (rssCloud/PuSH), themes and stats, and likes to dabble in front and back end performance hacks.

Richard Stallman

Richard will present “The Free Software Movement and the GNU/Linux Operating System.”

Richard Stallman launched the development of the GNU operating system in 1984. GNU is free software: everyone has the freedom to copy it and redistribute it, as well as to make changes either large or small. The GNU/Linux system, basically the GNU operating system with Linux added, is used on tens of millions of computers today. Stallman has received the ACM Grace Hopper Award, a MacArthur Foundation fellowship, the Electronic Frontier Foundation’s Pioneer award, and the the Takeda Award for Social/Economic Betterment, as well as several honorary doctorates.

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