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Social Game Infographics

June 19, 2010

7% of all casual social gamers make a virtual goods purchase.

The best performing social games get 41% of users to make repeat purchases.

When it comes to users that make more than one purchase, Latin American users come out on top, spending an average of $300 in a four month period.

U.S. and European users spend more on social games than Asian users. The average North American spends $74, while the average Asian player only spends $30 on virtual goods.

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