The Three D’s
There has been a lot of talk lately on the Interwebs about hustlers. It has been written that all startups need a designer, developer and a hustler. In some cases, one person can fill all three roles. But the name hustler bothers me. It sometimes has a negative connotation that I cannot shake. Hustler is also overused, like ninja and guru. I looked up hustler at Thesaurus.com and Dictionary.com. Here’s what I found.
Main Entry: hustler
Part of Speech: noun
Definition: con artist; prostitute
Synonyms: call girl, cheater, fast talker, floozy, grifter, hooker, rip-off artist, scam artist, streetwalker, swindler, whore
5. a person who hustles.
I propose that we use the term “driver” instead of hustler. It’s a more positive term and it is symmetric with the Three D’s: Designer, Developer and Driver. As I define the term, driver is the person who is skilled in marketing, promotions, product and leadership. This person is the energy and ambition – the fuel that “drives” the project and team forward.