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Creativity Should Never Be Throttled

July 4, 2011

A year ago, I made a major change in how I approach startups. I previously took the approach that startup teams (including myself) had to be hyper-focused on the model and plan, pivoting only after the initial approach failed. For the last year, I relaxed this approach substantially. Now, I encourage independence and place no boundaries on creativity. I curate and fine tune, on the back end, ideas coming from our teams. This shift has produced many positive results and benefits, because creative people are much more creative when they are not throttled. To use a mirror analogy, imagine if you could only eat one kind of food. At first it might be ok, but soon you would be bored and resentful about the lack of variety and choices. The same is true for creative people. It’s much better to curate after the fact, than stifle before the fact. If you are not already doing so, try this approach and see if you have the same positive experience.

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