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Mad Men Redux – The Convergence Of TV, Internet, Social, Mobile And Marketing Will Create A Trillion Dollar Global Advertising Industry

September 24, 2011

The convergence of television, social and Internet will result in 3x growth this decade in the $400 billion global advertising industry. Online and mobile social platforms have matured during the last few years to cumulatively capture billions of users. In 2012, it is likely that Apple will reinvent Apple TV as a revolutionary television that will capture the market, as did the iPad. This product will serve as the bridge and the stimulus for modern new media and advertising. The mad geniuses (men and women) of modern agencies and consultancies will be people in their teens and twenties, geeks, hackers and artists who have grown up with social media. The new media agencies to watch are CP+B, AKQA and Razorfish.

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