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Simple Rules

June 16, 2012

Leo Burnett was a creative genius and advertising icon who came into prominence with the rise of television in the 1950’s.

His creative process and the secret to his success included three rules:

  1. There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.
  2. When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.
  3. Steep yourself in your subject, work like hell, and love, honor and obey your hunches.

All entrepreneurs should utilize these rules.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun…”

– Leo Burnett

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